Facebook Marketing

Facebook Marketing

Over 1.28 billion people use Facebook to connect with each other either for social or business purposes.

That’s a massive audience and would be coveted by any TV company or international newspaper. In fact the top five newspapers in the world come no where near those figures as the diagram below illustrates.

The top 10 U.S. newspapers by average weekday circulation October through March. The figures include digital editions such as those on tablet computers or restricted websites as well as branded editions, which include regional editions or those tailored for commuters.

1. The Wall Street Journal — 2,378,827 (includes 898,102 digital editions)
2. The New York Times — 1,865,318 (includes 1,133,923 digital editions)
3. USA Today — 1,674,306 (includes 249,900 digital editions)
4. Los Angeles Times — 653,868 (includes 177,720 digital editions and 43,275 branded editions)
5. Daily News of New York — 516,165 (includes 155,706 digital editions)
(According to the Huffington Post)

 

Facebook Marketing

It stands to reason then that the enormity of the audience would be very appealing to any marketers.

But not only are the numbers appealing; Facebook has other attractions.

You can advertise for free on Facebook – and that to an enormouse international audience!

 3 Ways To Advertise For Free

1 Place advertisements (posts) on your ‘Home’ page. That’s the page you share with all of your Facebook “friends”  be they family, aquaintenances or whoever. They and their “friends” see your posts (advertisements). Imagine – if you have two hundred friends and each of these have only a hundred each – what the audience reach would be! 20,000! (Of course that’s if you have tweeked your Facebook “Privacy Settings” to allow your posts to be seen by “friends” of your “friend”). And don’t forget to use pictures or graphics to enliven your posts like the illustration below.

Network Marketing Group

2  Start a second page – a business page (besides your personal page). These can be one of six varieties as per the following list:

• Local business or place (see my page here).
• Artist, band or public figure (see the Rolling Stone’s page – https://www.facebook.com/therollingstones).
• Company, organisation, or institution (see Coca Cola’s page – https://www.facebook.com/cocacolazero)
• Entertainment.
• Brand or product.
• Cause or community.

To get your own business page navigate the directions given by Facebook on this page : https://www.facebook.com/pages/create.php

There are two ways to advertise on this page.

The first way is to put up posts like you would on your personal page. These could be advertisements for a service you’re offering, or a motivational comment or a mini blog. By this means you are calling attention to yourself as the expert in whatever you’re doing or whatever you’re selling. Use pictures, illustrations or videos to enhance your post because it is said that people will stop and look at picture whereas they might overlook pure script.

The second way to advertise on this page is to promote your post/advert. You will notice in the bottom of the post a blue window with the words, “Boost Post”. when you click on this a ‘box’ appears and you are invited to promote your post for a cost. You can choose amounts from about $5 upwards – as well as targetting your viewers. They can be just the friends who like your page or people in selected countries as well as people with selected interests. For example you wouldn’t want to advertise gym equipment to a Sewing Group but imagine the value of being able to target fitness fanatics! And you can target any niche you want and that’s one of the great things about Facebook Marketing

3 Commence a “Group” page

There is over a thousand “groups” on Facebook each with there own pages. These are essentially groups of people with the same interests who have the opportunity to advertise their businesses within the group. Some of these groups have more than 30,000 members (a few over 200,000!) so you can appreciate why it is so beneficial to become a member of one of these.

See my video explaining some of the features and benefits of joining Facebook groups.

Some of them are what is called “Open” groups – that is anyone can join as long as they obey the rules of the group. These rules  generally regulate what type of advertisement and how many a day you can post. Other groups are “Closed” and you can apply for membership or be invited – and these are generally for members to share ideas and to help each other.

Now here is the thing! You can create your own group. Imagine the authority this can give you especially if you use your own name or branding in the title. I created a group and called it, “Will McAllister’s Australian  Network Marketers Advertising” – see HERE

All you need to do this is to join one of the other groups and you will see a window on top of the page called “+Create Group”. Click on this and provide the artwork to create your personal header (like you would a webpage) that will then be a permament advert for you for ever. And the beauty of these pages is that you can place a “pinned” advert on the top of the page. This advertisement (post) then remains in this position, on the top, whereas other advertiser’s adverts continuously move down the page as more posts are posted. And you can change the content of your pinned post whenever you like.

Facebook Marketing

Finally there is one last way to market on Facebook but it’s not free but its much like the costs charged when you “boost post”.

You can create and advertisement that Facebook will promote themselves on the sides of everyone’s pages. the more you pay the greater spread of the advertisement. Once again you can target these advertisements to particular groups, interests and countries. In the Facebook blue colored bar across the top of the page and in the extreme right hand corner you will see an inverted (upside down) pyramid (a directional symbol). Click on this and you will see some actions you are able to access – one of these is “Create Ads”. Follow the directions and Facebook will help you create an advert suitable for what you are promoting. Have a look at these examples taken from my facebook “Home” page:

Facebooks Adverts

Facebook Marketing – Outside Helps

Beside all the information above to get you started there are third party helps to invigorate your campaigns. One of these is called Post Planner and helps you automatically to post in numerous Facebook groups, as well as advising you on all aspects of Facebook advertising. See it HERE.

Or if you need more hands on help this lady offers her services (for a fee)Click Here!

Finally, another way of advertising along with Facebook is the Directory of Enzines. This company is run by  Charlie Page and he has a collection of online magazines that you can advertise through. There is a fee to join but once in, not only do you have vast areas in which to advertise, Charlie is always sending helpful advice through emails. See it HERE

To your success,

Will

Will McAllister – Author

Will Mcallister is a Internet Entrepeneur as well as a health professional – and an author of three books, the last being a juvenile fiction, “Sam Rivers and the Night Rustlers” (Available from Amazon Kindle. He can also be found on Twitter (@Willwilmac) Facebook, Linkedin, Pinterest, Slideshare and Youtube.

HOW TO LIVE A HUNDRED YEARS OR MORE

How to Live A Hundred Years Or More

A recent article in the Adelaide Advertiser noted that there were over 2,700 people in Australia one hundred years or older. The article also suggested that by the year 2055 this number will swell to 78,000!

Obviously we are doing things differently today than say, fifty years ago.

However, even though these figures are heartening,  to be sensible, the figures need to be compared to the millions who die prematurely due to preventable causes.

 The most common of these would be smoking, drugs and obesity.

And perhaps the worst would be obesity because it affects young and old and all areas of society.

 

 
In fact the BBC News reported that “the World Health Organization predicts there will be 2.3 billion overweight adults in the world by 2015 and more than 700 million of them will be obese.”

That’s one third of the earth’s population!

More than likely not many of these will be amongst the 78,000.

 With obesity comes diseases such as diabetes, high blood pressure, heart and circulatory conditions, and arthritis, to name a few. In fact an article in the Adelaide Advertiser for Tuesday 19^th.August suggested that research is also “showing that obesity can be attributed to 39 per cent of cancers of the uterus, 37 per cent of cancers of the oesophagus, 25 per cent of kidney cancers, 11 per cent of colorectal cancers and 9 per cent of post-menopausal cancer.”

Check out the product here

The Wellness International Network gives a startling glimpse of the problem with the following list of the figures for the USA. Pro-rata, they would be equivalent for Australia.

• 58 Million Overweight; 40 Million Obese; 3 Million morbidly Obese
• Eight out of 10 over 25’s Overweight
• 78% of American’s not meeting basic activity level recommendations
• 25% completely Sedentary
• 76% increase in Type II diabetes in adults 30-40 yrs old since 1990
• 80% of type II diabetes related to obesity
• 70% of Cardiovascular disease related to obesity
• 42% breast and colon cancer diagnosed among obese individuals
• 30% of gall bladder surgery related to obesity
• 26% of obese people having high blood pressure

Childhood Obesity Running Out of Control

• 4% overweight 1982 | 16% overweight 1994
• 25% of all white children overweight 2001
• 33% African American and Hispanic children overweight 2001
• Hospital costs associated with childhood obesity rising from $35 Million (1979) to $127 Million (1999)

• New study suggests one in four overweight children is already showing early signs of type II diabetes (impaired glucose intolerance)
• 60% already have one risk factor for heart disease

Surge in Childhood Diabetes

• Between 8% – 45% of newly diagnosed cases of childhood diabetes are type II, associated with obesity.
• Whereas 4% of Childhood diabetes was type II in 1990, that number has risen to approximately 20%
• Depending on the age group (Type II most frequent 10-19 group) and the racial/ethnic mix of group stated
• Of Children diagnosed with Type II diabetes, 85% are obese

Again, what does childhood obesity say for the chance of being amongst 78,000 centenarians in 2055? Unfortunately they will be the few survivors of the millions who died prematurely.

Sadly, obesity is having an impact on all facets of society. Seating manufacturers, theatres and airline companies (not to mention clothing manufacturers) are discovering that the average person is becoming wider. Who hasn’t had to accommodate the overflow of an obese fellow passenger sitting alongside on an aeroplane, forcing you to eat like a praying mantis?

But probably not so well known or appreciated is the effect that obesity has on the human spine and other skeletal joints. The increased weight causes the spine to assume abnormal and extreme curves, compromising spinal discs and facet joints. As the accompanying diagram illustrates, obesity causes a forward motion of the centre of gravity. This affects the neck causing the head to tilt forward and upward, often straining neck muscles. The same goes for the lower back due to the corresponding backward movement of the body.

Now that we have been warned, what do we do about it?  Well, it is never too late to tackle the problem. One of the first things to do is to see if or how much we are overweight and the best ways to do this is to calculate your Body Mass (weight)  which takes in to consideration your height. The Herbalife Company supplies an easy to use and understandable calculator on their website: www.feelterrific.com.au/BMI.htm or you can purchase calipers from chemists, some sports stores, to measure body fat. It’s not hard.

Implement a personal health program.

Once you have determined your situation you need to implement a health program including exercise and nutrition.

Here is a list of things to do:

Educate  yourself.

Ignorance is bliss but it can be deadly. Read books and articles, check the internet, but only implement what appears sound and don’t get carried away with anything too esoteric.

uHave a medical check up with your GP and ascertain your condition (especially before commencing an exercise regime).

Exercise Daily.

Start with a little and build up. Walk around the back yard or down the street until you can venture further afield.

Implement a Nutrition Program.

Get help from a professional by consulting a Naturopath or a holistic Chiropractor to help your program. But commonsense alerts most of us to the right and wrong things we eat.

Stop Smoking  (or taking non prescription drugs and excessive drinking). As if we didn’t know these would be on the list.

Now, before I close let me say that we all recognize that life is not fair. All of us know of instances of the few that defy the statistics and despite their lifestyles, reach old age. On the other hand, a friend of mine who was as fit as the proverbial bull died of a heart attack whilst playing squash at 56 years of age. Maybe he should have taken cognizance of the fact that both his parents also died in their fifties due to heart problems.

So what’s the point?

Just this. We need to do our best at keeping fit but have to be comfortable with the variables of life. Accidents, natural disasters, and our genetical background all have an impact on how long we will eventually live.

Maybe you and I will be amongst the 78,000 – if so I will be 109!

Maybe you need to lose weight? Check Here

Will McAllister

Will McAllister – Author